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New Book by Preston Poore

How Is Greater Than What

Master the Growth and Leadership Skill Everyone Else Ignores

Every leader struggles to find and communicate their “why.”

Young leaders are struggling to have authentic influence.

Entrepreneurs are on a quest to scale.

Churches and nonprofits follow the latest corporate strategies.

Despite our slogans, we focus on numbers.

And it’s not working.

How is Greater than What will open your eyes to what leaders have been missing— in both the business, church, and nonprofit worlds — with practical lessons on how to grow.

Meet Preston Poore

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I’ve spent 30 years leading in Fortune 500 companies like The Coca-Cola Company, The Hershey Company, and numerous nonprofits—learning what works and what doesn’t.

It’s all about how you lead, not just what you accomplish.

I care about leadership because I care about leaders. Especially those who are new, ambitious, and want to grow without spinning their wheels. That’s why I serve on the Samford University Brock School of Business Advisory Board, helping shape the next generation of business minds. 

Beyond corporate leadership, I believe how you lead matters more than what you accomplish. My work as a Colson Fellow and a board member for Christ Led Communities (CLC) reflects my passion for aligning faith and leadership in ways that create real impact.

I’m a Certified Maxwell Leadership Team Speaker, Trainer, and Executive Coach.

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Recent TV / Webinar / Podcasts

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Articles

CNBC

If you do these 6 things, you have stronger ‘people skills’ than most

CHRISTIAN LEADERSHIP ALLIANCE

What Followers Want From Their Leaders

Church Executive Today

The #1 Thing Followers Want from Their Leaders

Financial Times

It’s Time to Change How Internal Meetings Are Managed

Endorsements

"How Is Greater Than What is a genuinely engaging journey of personal enlightenment. In a refreshingly candid and self-disclosing style, Preston Poore takes you inside his daily work life, revealing missteps, successes, and lessons learned. He has poured his soul into this book, and his central message comes across on every page:  how you travel through work and life is the most significant guiding principle. Filled with relatable true stories and practical tips, Preston’s journey reveals how devoting oneself to personal growth and caring for others can liberate the leader in everyone.  I encourage you to see for yourself how he came to this realization and how you can benefit from his experience."

— Jim Kouzes
Co-author of the bestselling The Leadership Challenge
"How Is Greater Than What is a necessary gut punch. Preston Poore doesn’t write from theory; he writes from scars. This isn’t a book about climbing ladders; it’s about walking worthy. It’s about leading in a way that does more than just impress people. The stories are raw. The insights are earned. And the message is clear: your methods matter. In a culture that celebrates outcomes and overlooks character, this book calls leaders back to the narrow road where integrity, humility, and Christlike influence shape what truly lasts. I didn’t just read this, I sat with it. Highlighter in one hand, mirror in the other. If you lead people, I recommend you do the same."
 
— Christopher Simpson
President & CEO, CBMC International

"How Is Greater Than What is not only a great book, but a foundational truth that positively impacts the way we work and the way we relate with everyone in our lives. There is an abundance of excellent guidance in this book to help us become better leaders, and it’s woven with so many stories and examples that enable us to connect and relate—the good, the bad, and the reality that we are all imperfect and growing.  Process, People, and Purpose are at the center of everything, and that is powerful!”

— Julie Nee
Vice President, The Jon Gordon Companies & former Hershey Companies executive

“How many times will a leader drive through the pothole of ‘It’s not what you said, it’s how you said it’ before making the single greatest change necessary to catalyze people, fortify culture and drive outcomes?  In How Is Greater Than What, Preston Poore skillfully guides leaders to remove the primary obstacle to their success…inattention to the humanity of leadership …and replace it with the authenticity, purpose and meaning necessary to achieve greatness.”

— Scott Caldwell
President, CLC (Christ Led Communities)

Regarding Preston’s How is Greater Than What, I just want to say, YES! YES! YES! YES! Everyone (and I’m not overstating that) needs to read, embrace, and apply the clearly and compellingly communicated principles and practices he lays out in his easy-to-read pages. It will prove revolutionary for your personal life and the influence you can bring to any team or organization you influence over.  Preston has brilliantly captured and articulated what we at MHCC have intentionally pursued over the years in our quest to build a transformative culture. Read it, enjoy it, and be changed by it.

– Tom Gray
Senior Pastor, Mars Hill Community Church, Powder Springs, GA & President, This Stuff Matters

How Is Greater Than What is a groundbreaking guide that redefines the path to success. The book's central thesis asserts that focusing on the "how"—the actionable steps and strategies—is more critical than dwelling on the "what." Through a combination of compelling stories and probing questions, author Preston equips leaders with the tools to ask the right questions and foster meaningful change. This book is an essential read for anyone seeking to accelerate their personal and professional development.

– Bill Forster
CEO of CEO Zones

Contact Preston